For over 10 years, Platform have consulted on a comprehensive design language for Mud Australia, shaping a strategy to enable the artisan porcelain purveyors to enter and engage new markets across Australia and abroad.
This creative direction has evolved with the business, applied throughout Mud flagships and showrooms across Australia, New York, London and LA.
The Mud store experience is defined by an open, curated atmosphere, with a pared-back palette to complement the brand’s multicoloured product range. Store layouts are informed by closely observed research, specific to customer habits and locale.
A language of confidence and adaptability, built with an Australian fashion favourite since 2013, delivering desirable and impactful environments.