As part of a brand invigoration by SouthSouthWest, Platform was engaged to reimagine the future retail design direction for the Australian and New Zealand franchises of this local coffee brand. With sites predominantly in busy airport environments, the response needed to be durable and robust for high traffic environments; flexible for application on a ranges of sites; and simple and efficient for easy roll-out and renewal.
Expanding to interstate locations, an icon of coffee culture is faithfully reimagined to engage a new audience.