Mud Australia. USA. UK. Australia

For over 10 years, Platform have consulted on a comprehensive design language for Mud Australia, shaping a strategy to enable the artisan porcelain purveyors to enter and engage new markets across Australia and abroad.
This creative direction has evolved with the business, applied throughout Mud flagships and showrooms across Australia, New York, London and LA.
The Mud store experience is defined by an open, curated atmosphere, with a pared-back palette to complement the brand’s multicoloured product range. Store layouts are informed by closely observed research, specific to customer habits and locale.

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The iconic Vitsoe 606 Shelving System is at the heart of the Mud retail environments, providing elegant flexibility and storage. An effortless system to showcase the beautifully crafted and richly chromatic porcelain.

 

Whether in New York, London, Byron Bay, Sydney or Melbourne, the neutral foundational palette and precisely edited kit of parts designed by Platform has ensured Mud’s product remains the focus, whilst each store engages with its local context by ensuring that site-specific architectural elements, such as these historic fluted columns seen in Mud Brooklyn, serve to provide each shop with a unique framework.

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