Building on Industry Beans’ reputation as an iconic Melbourne coffee brand, Platform was engaged to help design two new interstate venues, positioning it as a gateway to artisanal coffee through a simple, easily legible spatial language.
Industry Beans Sydney occupies Carlton House, a redeveloped heritage development in the CBD. The Brisbane venue combines a coffee roastery with a light-filled multi-level food destination. Platform optimised and elevated elements of the brand’s existing retail language to create a new benchmark and enable operational efficacy.
Both venues articulate Industry Beans’ premium coffee offering through a sophisticated minimal palette of clean white surfaces and solid timber touchpoints, accompanied by abundant greenery throughout.
Reimagining the cellar door as an urban wine experience, mixing playful retail, convivial hospitality and guided learning.