Multiple spatial typologies including pop-ups and meeting spaces were devised to suit a nimble new offering from major financial services retailer ANZ.
A collaboration with brand strategists SouthSouthWest generated into a warm, welcoming and forward-focused spatial personality in a fresh palette of signature blue with blonde timber, coral and white. With a focus on sustainability, which builds on the BreatheANZ concept, the design approach called for a modular kit of parts that could be transported, translated and reused across different sites.
Pop-ups and meeting spaces are currently in testing phase in various Melbourne and Sydney locations.
Reimagining the cellar door as an urban wine experience, mixing playful retail, convivial hospitality and guided learning.