Witchery. Australia. New Zealand. South Africa

Since 2013, Platform has consulted closely, and continuously, with Witchery, building a design language to elevate and contemporise their in-store experience, while honouring their heritage as an iconic lifestyle brand.

Establishing a confident, edited and sophisticated aesthetic to suit its retail offering, the scaleable architectural guidelines for Witchery were initially developed for three different store environments, before being adapted to the brand across their full retail presence.

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Expanding to interstate locations, an icon of coffee culture is faithfully reimagined to engage a new audience.