Mimco. Australia. New Zealand. South Africa

Since designing the brand’s Highpoint flagship in 2013, Platform has overseen the creative direction of Mimco’s varied portfolio of built environments, working closely with the brand’s in-house creative team over many years and locations.

This collaborative relationship has resulted in an elegant, immersive and layered design approach, flexing to accommodate unique site requirements and a growing product offering.

The strategic, responsive design language developed by Platform introduces Mimco to new markets, and speaks to the brand’s identity as a quirky accessible luxury label. Each environment is materially rich, featuring heavy draped fabrics, custom terrazzo and metallic accents creating a series of opulent, inviting spaces.

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