Since designing the brand’s Highpoint flagship in 2013, Platform has overseen the creative direction of Mimco’s varied portfolio of built environments, working closely with the brand’s in-house creative team over many years and locations.
This collaborative relationship has resulted in an elegant, immersive and layered design approach, flexing to accommodate unique site requirements and a growing product offering.
The strategic, responsive design language developed by Platform introduces Mimco to new markets, and speaks to the brand’s identity as a quirky accessible luxury label. Each environment is materially rich, featuring heavy draped fabrics, custom terrazzo and metallic accents creating a series of opulent, inviting spaces.
Working with the iconic Australian handmade porcelain brand since 2008 to create a global retail design language.